USA Sherpa

The young crowd is looking for a smarter and cheaper way to have a cup of steaming hot latte. No not any other brand that is twice the price of what’s the new face of Dunkin Donuts.  Yes, you read it right - it’s Dunkin Donuts.  Just last year, exactly April 2006, Dunkin Donuts made the decision to reposition their brand in the market.  As Dunkin’ Donuts brand officer Rod Rodriguez, says. “Everyday Americans lead extremely busy lives. American coffee is a ritual. It’s an on the way to work, every morning for every consumer, ritual.”

Now over 2.7 million cups of coffee is sold by Dunkin’ Donuts everyday.  This is of course with the help of Hill Holiday, who creatively launched a different advertising strategy for Dunkin’ Donuts.  Since the coffee demand has reached its highest ever last year, Dunkin’ Donuts expanded to bring out the sealable coffee to the national level.  Now they even have a Dunkin’ Donut coffee subscription.

coffee shop, doughnuts, breakfast